Advertising

Multi Industry Focus Advert Client – Sri Pon Polymers

Task

Produced a high-impact match-cut video showcasing the multiple uses of BioPon’s eco-friendly paper cups across diverse sectors. The video highlighted real-world settings to show how the same cup fits seamlessly into environments like offices, hospitals, catering services, nurseries, railways, airports, cafés, beverage, and hotels.

Objective

To position BioPon cups as a universal, sustainable solution trusted across industries—not just as a disposable product, but as a smart choice for professional, institutional, and hospitality-based use cases.

Challenge

The main challenge was delivering a seamless narrative across multiple industries without losing visual flow. Each scene had to feel unique yet connected, while keeping the product front and center in both form and function.

Strategy

We used clean match cuts between varied locations, with each subject confidently offering a BioPon cup—whether serving tea at a hospital, coffee in a café, or refreshments on a train. This technique emphasized not only the variety of industries served but also the versatility of the cup itself—hot or cold, formal or casual, indoor or outdoor.

Design

The video featured sharp, focused compositions with industry-specific styling: sterile blues in healthcare, earthy tones in nurseries, sleek lighting in airport lounges, and rich ambiance in hotels. The BioPon cup acted as the visual constant, bridging environments with purpose and clarity.

Outcome

The video enhanced market perception of BioPon as not just a biodegradable brand, but a category leader in scalable usage. It led to a spike in B2B inquiries from untapped sectors and helped sales teams present the product more confidently to procurement officers and distributors.

Client Testimonial

"This video truly showcased our product’s potential. It’s now our go-to pitch tool across industries!"– Sri Pon Polymers