Hostel Hacks – Maggi in Eco Cups Client – Sri Pon Polymers

Task

Captured a relatable and entertaining food scenario with a focus on product placement. The video shoot highlighted how Sri Pon Polymers’ eco-friendly paper cups are heat-resistant and perfect for hostel use, blending lifestyle content with subtle branding.

Objective

To promote the utility of biodegradable cups in everyday hostel life while increasing brand relatability and shareability among the youth audience.

Challenge

Shooting in a tight hostel-like setup with natural light and ensuring the paper cup's visibility and function during hot food prep demanded careful shot planning and timing.

Strategy

We leaned into hostel nostalgia and humor, showing the Maggi-making “struggle” every student knows. The cup was positioned as a hero product in a real-life scenario, making the brand part of an everyday student experience.

Design

Raw and authentic shoot style, handheld camera angles, and natural lighting were used to reflect hostel vibes. The tone was fun, youthful, and engaging, with vibrant colors and minimal edits to keep it real.

Outcome

The video received likes and strong engagement, especially from student communities. It sparked comments and shares among hostel audiences, successfully reinforcing product recall in a lifestyle context.

Client Testimonial

"Loved how the product became a part of a real story. It’s relatable, shareable, and effective!" – Sri Pon Polymers