Advertising

BioPon Cups in Real Street Moments Client – Sri Pon Polymers

Task

Created a voice-over-driven reel to celebrate International Tea Day, featuring real-time footage captured at a bustling tea shop. The project included scripting, live video shooting, ambient sound capture, and editing to connect tea culture with BioPon’s eco-friendly cups.

Objective

To emotionally engage tea lovers by showcasing how BioPon cups are not just used in premium or corporate setups—but are also trusted daily by local tea vendors. The goal was to connect with the audience's everyday experiences and build grassroots relatability.

Challenge

Capturing raw, authentic street footage in a crowded, fast-paced environment while ensuring the product stayed visible and the voice-over synced naturally with the real-time flow posed technical and creative challenges.

Strategy

We filmed directly at a popular local tea stall during peak hours to capture the genuine energy of the setting. The voice-over was written in a warm, nostalgic tone, highlighting the bond between tea lovers and their favorite tea spots—subtly tying in BioPon cups as part of that daily ritual. The approach blended emotion, culture, and product use in one short but powerful reel.

Design

Shot in vertical format with handheld cinematography for authenticity, the video used natural lighting, ambient street sounds, and close-up shots of tea being poured into BioPon cups. The color palette embraced earthy tones to evoke warmth and familiarity. The voice-over layered in meaning and emotion, guiding viewers through a shared cultural moment.

Outcome

The reel resonated with audiences across age groups, especially tea lovers and street food enthusiasts. It generated strong organic engagement and was widely shared during International Tea Day, expanding BioPon’s brand presence among small business vendors and retail audiences.

Client Testimonial

"This was real, relatable, and full of soul—exactly how we wanted people to see our cups in everyday life."– Sri Pon Polymers Marketing Team