Velan Snacks

Velan Snacks

Packaging
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Vels Sweets & Snacks

Vels Sweets & Snacks

Packaging
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Velayuthanadar Sweets Indian Savouries

Velayuthanadar Sweets Indian Savouries

Packaging
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Sri Devi Vilas

Sri Devi Vilas

Packaging
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Packaging

Velan Snacks

The design project revolves around packaging for Velan Snacks, specifically the Special Savouries snack range, which is a traditional, high-quality Indian snack. The client…

  • Strategy

    To make the packaging stand out on FMCG retail shelves, the design strategy centered on using vibrant green tones to represent freshness and natural ingredients. We made sure the snack was presented in a way that reflected its traditional yet premium quality. The use of a large, clean window to showcase the product added a tactile element, inviting customers to see the snacks inside while maintaining an elegant look.

  • Design

    The design incorporates a clean and modern style, with green tones dominating the background to emphasize freshness and authenticity. The product's name, "Velan Snacks," is prominently featured in an easy-to-read typeface, while the "Special Savouries" text is highlighted in a contrasting color to bring attention to the product category. The packaging also includes icons to reinforce the "premium quality" messaging and the product's origins in India.

  • Client

    Velan Snacks

  • Outcome

    The packaging design successfully balances modern appeal with traditional elements, making it suitable for both new customers and loyal snack enthusiasts. The vibrant green, clean typography, and use of product imagery ensure that Velan Snacks is noticed on the shelf. This fresh and bold approach increases the likelihood of impulse buys, positioning the brand as both a premium and accessible snack choice.

  • Tags

    BrandDesign, Center-Sealed Package, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, PackageDesign, ProductPackaging, RetailDesign, savouries, Snacks

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Packaging

Vels Sweets & Snacks

This project involves packaging design for Vels Sweets & Snacks, a brand offering traditional savory snacks like salted green peas, salted soya sticks, and…

  • Strategy

    The design focuses on vibrant colors and patterns, with each snack variety assigned a distinct color to create easy differentiation.The design aims to attract attention while emphasizing the brand's commitment to premium quality; this ensures the packaging stands out on the FMCG retail shelves. Additionally, the packaging clearly communicates the "Traditional Savories" theme to appeal to customers who enjoy authentic snacks.

  • Design

    The design features bold colors (blue, green, purple) for each snack, paired with simple, clean typography for the product name and description. The use of a circular shape at the center of the pack with the product image helps customers quickly understand the product they are buying.

  • Client

    Vels Sweets & Snacks

  • Outcome

    The packaging is designed to stand out in FMCG retail spaces, making it easy for customers to find the snack they want. The clear, attractive design has been positively received for its ease of use and appealing aesthetic.

  • Tags

    BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, PackageDesign, ProductPackaging, RetailDesign, savouries, Snacks, Sweet

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Packaging

Velayuthanadar Sweets Indian Savouries

This project involves the packaging design for C. Velayuthanadar Sweets’ Traditional Indian Savouries. The client wanted a design that reflects the authentic taste of…

  • Strategy

    The strategy was to incorporate bright, traditional colors and design elements that convey the essence of Indian culture. The packaging features bold tones to represent warmth and tradition, with gold accents to symbolize the premium nature of the product. We ensured the packaging stands out on FMCG retail shelves by keeping it visually balanced and using clean, legible fonts.

  • Design

    The design features the iconic red and blue color combination with traditional Indian patterns to evoke a sense of nostalgia and authenticity. The use of a photograph of the savoury snacks emphasizes the product's crispy, delicious texture. The logo is prominently placed, and the heritage ("Since 1955") is highlighted to further establish the brand’s legacy.

  • Client

    C. Velayuthanadar Sweets

  • Outcome

    The packaging design successfully communicates the brand’s heritage and product quality. The vibrant colors and traditional elements make it stand out on the shelves, appealing to customers looking for a tasty and authentic snack experience.

  • Tags

    BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, PackageDesign, ProductPackaging, RetailDesign, savouries, Snacks, Sweet

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Packaging

Sri Devi Vilas

This project involves the design and development of packaging for a snack brand called “Sri Devi Vilas,” which offers a variety of traditional snacks…

  • Strategy

    The strategy aimed to create a cohesive brand identity across multiple snack products while ensuring the packaging stands out on FMCG retail shelves. The packaging design emphasizes the traditional yet premium nature of the snacks by using bold, vibrant colors and a clear, easy-to-read layout. Additionally, the packaging highlights key features like the product’s taste and quality, catering to both health-conscious and taste-driven customers.

  • Design

    The design utilizes a mix of bold blue and orange tones, ensuring clear differentiation between the different types of snacks. The "premium snacks" and "crispy & tasty" descriptors are prominently displayed, along with an image of the product to draw attention. The brand’s logo, featuring a smiling image of the founder, adds a personalized touch, reinforcing the tradition and authenticity of the snacks.

  • Client

    Sri Devi Vilas

  • Outcome

    The packaging was well-received, capturing the essence of the brand’s tradition while maintaining a modern aesthetic. This helped the brand strengthen its presence on retail shelves, attracting both loyal customers and new ones.

  • Tags

    BrandDesign, Center-Sealed Package, Chip, ConsumerAppeal, cornflakes, CreativePackaging, Custom Design, FMCG, Graphic Design, PackageDesign, potato chips, ProductPackaging, RetailDesign, savouries, Snacks, soya sticks

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