Packaging

Velan Snacks

The design project revolves around packaging for Velan Snacks, specifically the Special Savouries snack range, which is a traditional, high-quality Indian snack. The client needed packaging that would emphasize the premium quality of the product and appeal to the target market of health-conscious snack lovers.

Task

The task was to create a distinctive and fresh packaging design that would make Velan Snacks stand out in the competitive FMCG market. The design needed to reflect the authenticity and premium nature of the product, while also being eye-catching and functional for retail shelf display.

Strategy

To make the packaging stand out on FMCG retail shelves, the design strategy centered on using vibrant green tones to represent freshness and natural ingredients. We made sure the snack was presented in a way that reflected its traditional yet premium quality. The use of a large, clean window to showcase the product added a tactile element, inviting customers to see the snacks inside while maintaining an elegant look.

Design

The design incorporates a clean and modern style, with green tones dominating the background to emphasize freshness and authenticity. The product's name, "Velan Snacks," is prominently featured in an easy-to-read typeface, while the "Special Savouries" text is highlighted in a contrasting color to bring attention to the product category. The packaging also includes icons to reinforce the "premium quality" messaging and the product's origins in India.

Outcome

The packaging design successfully balances modern appeal with traditional elements, making it suitable for both new customers and loyal snack enthusiasts. The vibrant green, clean typography, and use of product imagery ensure that Velan Snacks is noticed on the shelf. This fresh and bold approach increases the likelihood of impulse buys, positioning the brand as both a premium and accessible snack choice.

Client

Velan Snacks

Tags

BrandDesign, Center-Sealed Package, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, PackageDesign, ProductPackaging, RetailDesign, savouries, Snacks

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