Packaging

Vels Sweets & Snacks

This project involves packaging design for Vels Sweets & Snacks, a brand offering traditional savory snacks like salted green peas, salted soya sticks, and roasted chickpeas. The design needed to appeal to consumers looking for premium quality, tasty, and crispy snacks.

Task

Create a visually appealing and functional packaging design for different snack varieties under the Vels Sweets & Snacks brand, ensuring differentiation and easy identification on retail shelves.

Strategy

The design focuses on vibrant colors and patterns, with each snack variety assigned a distinct color to create easy differentiation.The design aims to attract attention while emphasizing the brand's commitment to premium quality; this ensures the packaging stands out on the FMCG retail shelves. Additionally, the packaging clearly communicates the "Traditional Savories" theme to appeal to customers who enjoy authentic snacks.

Design

The design features bold colors (blue, green, purple) for each snack, paired with simple, clean typography for the product name and description. The use of a circular shape at the center of the pack with the product image helps customers quickly understand the product they are buying.

Outcome

The packaging is designed to stand out in FMCG retail spaces, making it easy for customers to find the snack they want. The clear, attractive design has been positively received for its ease of use and appealing aesthetic.

Client

Vels Sweets & Snacks

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, PackageDesign, ProductPackaging, RetailDesign, savouries, Snacks, Sweet

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