Advertising

Viral AI Cat Using BioPon Cup Client – Sri Pon Polymers

Task

Created a light-hearted, attention-grabbing reel using AI-generated viral cat animation to promote the eco-friendly reuse of BioPon cups for planting saplings. The video was conceptualized, scripted, and animated to blend cuteness with sustainability messaging.

Objective

To raise awareness about the reusability of BioPon cups beyond just beverages, highlighting their biodegradable nature and encouraging viewers to repurpose them creatively—specifically for planting. The reel also aimed to leverage viral content to expand organic reach.

Challenge

The challenge was blending an animated character with brand storytelling in a way that didn’t feel forced. The animation had to feel native to trending content formats, while still tying clearly back to the brand and product.

Strategy

We used a charming AI-animated cat character to immediately capture viewer attention. The narrative showed the cat curiously holding a BioPon cup, planting a seedling inside, and joyfully watching it grow. This simple but powerful sequence was crafted to feel cute, shareable, and on-trend—while embedding the sustainable message in a visually delightful way.

Design

The visual style was soft, playful, and Pixar-inspired. The BioPon cup was clearly branded and remained center frame as the story unfolded. Natural background, animated plant growth, and the cat’s expressive reactions helped build emotional engagement and reinforce the product’s eco-friendly value.

Outcome

The reel stood out from standard product content and performed well on Instagram and WhatsApp forwards. It sparked user comments about the reuse idea and became a high-engagement piece among younger eco-aware audiences and pet lovers alike.

Client Testimonial

"Adorable and smart! This reel brought a fresh vibe to our brand and helped us talk about reuse in a creative way." – Sri Pon Polymers Digital Team