Packaging

Paskesz Cracker Cuts

This project involved designing the packaging for Paskesz Cracker Cuts Multigrain, a snack designed for consumers who are looking for healthy, simple, and wholesome crackers. The goal was to create a package design that emphasizes the product’s natural ingredients and health benefits.

Task

The task was to create an appealing design that communicates the multigrain nature of the crackers, highlights their health benefits such as being free from artificial flavors and preservatives, and stands out on retail shelves.

Strategy

The design uses earthy tones, such as brown and green, to reflect the natural, wholesome qualities of the product. We ensured the packaging stands out on FMCG retail shelves by using large, clear typography for the product name and incorporating icons that emphasize key benefits like "No Artificial Flavors or Colors" and "Non-GMO."

Design

The packaging features a rustic, natural aesthetic with illustrations of wheat and corn to reinforce the multigrain nature of the product. The bold "Cracker Cuts" logo and the product name are placed prominently at the top, with "Multigrain" highlighted in green to catch the consumer's eye. The clean layout and natural imagery make the product feel both approachable and health-conscious.

Outcome

The packaging design successfully conveyed the product's wholesome and healthy nature, contributing to increased consumer trust and interest. The bold, clean design helped the product stand out in a competitive snack market.

Client

Paskesz

Tags

Biscuits, BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, Mono carton packaging, Multigrain, PackageDesign, ProductPackaging, RetailDesign, Snacks

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