Advertising

Ghibli-style storytelling video Client – Veni’s Sweet

Task

Created a heartwarming, AI-generated Ghibli-style storytelling video that narrates a father’s nostalgic memory of his childhood with his grandmother—connecting it to the emotional experience of tasting Venis Sweet’s Murukku today. The video used dreamy visuals, sentimental pacing, and subtle branding to evoke heritage and warmth.

Objective

To emotionally connect audiences to Venis Sweet’s cultural legacy, emphasizing how their traditional recipes carry forward generational taste and love. The aim was to celebrate food not just as a product, but as a story.

Challenge

Maintaining emotional subtlety while still integrating brand recall was essential. Using AI Ghibli-style animation required thoughtful prompting and scene sequencing to preserve Indian cultural nuances within a globally recognizable visual style.

Strategy

The video opens with a nostalgic childhood flashback, where the memory unfolds in warm, Ghibli-style visuals. A loving grandmother and her grandson are seen making Murukku together—an intimate, emotional moment steeped in tradition. As the scene transitions back to the present, we see the grown-up son enjoying a Murukku from Venis Sweet, smiling as the taste brings back those cherished memories. This approach beautifully links heritage, flavor, and emotion, positioning the product as a bridge between past and present.

Design

The animation used soft sepia tones and traditional kitchen backdrops, complete with clay pots and wooden textures. Character expressions were tender and detailed. Background score was gentle, and the captioning told the story simply and emotionally. The final frame featured the Venis Murukku pack alongside the adult protagonist, closing the loop between memory and product.

Outcome

The video was widely shared and praised for its emotional resonance, especially among family audiences. It positioned Venis Sweet as a heritage-driven brand and received high engagement for its storytelling depth and aesthetic charm.

Client Testimonial

"This wasn’t just a reel—it was a feeling. We saw people tagging their mothers and grandmas in the comments!"– Venis Sweet