Advertising

Fast Internet for Remote Workers Client – SenseConnect

Task

Produced a short-form reel using curiosity-driven visual cues to highlight the importance of fast, stable internet for remote professionals. The video used disruption effects, alert icons, and relatable on-screen drama to position Sense Connect as the solution to everyday work-from-home struggles.

Objective

To capture remote workers' attention instantly and create urgency around upgrading to reliable internet—without using traditional ad formats. The focus was on tapping into everyday frustrations in a scroll-stopping way.

Challenge

The main challenge was to communicate the product value without revealing it upfront. The curiosity-based format needed to be punchy, mysterious, and resolve clearly within a few seconds.

Strategy

We used an interrupted Zoom meeting scenario, where a red connection error icon grabs viewer attention mid-call. This was followed by fast-paced text overlays and a reveal of Sense Connect as the stress-free solution. The tension-to-relief arc served as a strong emotional hook for working professionals who’ve experienced real digital setbacks.

Design

Minimalist, corporate-style visuals with muted tones in the setup, paired with loud red warning icons and alert sounds to enhance interruption. Clean, bold typography delivered key points post-reveal, and a crisp outro featured the Sense Connect logo with a tagline emphasizing speed and stability.

Outcome

The reel drove strong engagement from professional users on Instagram. It increased awareness of Sense Connect's reliability and became a high-performing lead magnet for remote-plan inquiries.

Client Testimonial

"That alert visual nailed it—people felt seen."– Sense Connect