We took a high-action cricket fielding clip, froze it at the peak catch moment, and replaced the ball with a flying Murukku snack using clean motion graphics. The brand packaging was then revealed seamlessly in a bold, static final shot—placing Venis Sweet at the center of the excitement.
Design
Clean blue-toned background mimicking a screen, combined with high-res product renders and smooth snack animation. The motion was elastic and playful, matching the sports mood. Typography and color blocking kept the visual crisp and attention-grabbing.
Client
"Brilliant idea! The perfect crossover between cricket excitement and our snack moment—people loved it!" – Digital Campaign Head, Venis Sweet
Outcome
The reel earned strong traction during the IPL season, gaining more views and helping reinforce Venis Sweet as a brand that understands both tradition and trends. It also increased sales of the snack category during the campaign period.
The video opened with a scene of an elderly woman feeling helpless about traditional saving issues, with visual cues like empty boxes and dream bubbles. The voice-over narrated her internal worry, followed by the smooth reveal of the Chits app as a modern, safe, and community-based financial tool. The contrast in mood helped amplify the solution's impact.
Design
Used warm tones (reds, golds, and sepia lighting) to depict the emotional weight of the intro, then shifted to brighter hues and soft motion graphics to signal relief and optimism. The brand app interface was animated on-screen to show simplicity and clarity. Emotional music complemented the transitions.
Client
"This didn’t feel like an ad—it felt like a real conversation. Our audience connected with it deeply."– vaighai Chits
Outcome
The reel helped increase app interest and downloads, especially during the local promo campaign. It was praised for its relatable narrative and emotional pull, standing out from typical chit fund promotions.
