Packaging

Zodiac Masala’s Maida Flour

This project focuses on the design for Zodiac Masala’s Maida Flour packaging. The client, Zodiac Masala, a renowned brand for food products, aimed to redesign their packaging to attract attention in the competitive FMCG market while emphasizing their premium quality.

Task

The task was to create a fresh, modern, and vibrant design for Maida Flour packaging that not only highlights its premium quality but also makes it stand out on the FMCG retail shelves. The design needed to appeal to the consumer’s desire for high-quality, versatile flour for various delicacies.

Strategy

The strategy involved using bold, bright colors to differentiate between different varieties of Maida Flour. The focus was on clarity, making the product easily recognizable. Additionally, we made sure to include the "Premium Quality" seal to reinforce the product’s superior grade. We ensured the packaging stands out on FMCG retail shelves by utilizing clear typography, vivid colors, and engaging imagery like a freshly prepared snack (Samosa) that resonates with the culinary use of Maida Flour.

Design

The design uses a colorful palette with distinct shades for different variants (pink, yellow, blue, and green) to create a visually appealing and cohesive range. Each color was chosen to evoke freshness and appeal to customers. The "Premium Quality Guaranteed" label is prominently featured to build trust. The clean, modern font ensures easy readability, and the image of a samosa directly ties the flour’s use to tasty, homemade delights.

Outcome

The final design captures the essence of freshness and quality. The bright, cheerful colors and modern style make the packaging stand out in the FMCG market. The design successfully communicates both the versatility and premium nature of the Maida Flour while maintaining the traditional appeal that customers trust.

Client

Zodiac Masala

Tags

BrandDesign, Center-Sealed Package, ConsumerAppeal, CreativePackaging, Custom Design, Flour, FMCG, Graphic Design, Grocery, Maida Flour, Masala, PackageDesign, ProductPackaging, RetailDesign

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