Packaging

Zobina Organic Persian tea

This project entailed designing the packaging for Zobina, a brand offering 100% organic Persian teas. The product lineup includes multiple tea variants such as Green Tea with Organic Orange Peel, Sweet & Spicy Tea, and First Flush Tea. The objective was to create elegant, organic packaging that would resonate with health-conscious consumers while reflecting the rich, authentic nature of Persian tea.

Task

The task was to design a packaging solution that not only highlights the organic nature and premium quality of the teas but also stands out in the competitive FMCG market. It was crucial to ensure the packaging design aligned with the brand's positioning as a premium Persian tea product, suitable for an upscale, health-oriented audience.

Strategy

The packaging was designed with vibrant colors corresponding to each flavor, allowing each variant to be clearly distinguished while maintaining a unified, premium look. The leaf motifs and elegant fonts communicate the organic and high-quality attributes. We ensured the packaging stands out on FMCG retail shelves with distinctive visual elements like rich colors and clean, refined typography.

Design

The design features a combination of earthy tones and natural imagery, which highlights the organic nature of the product. Each variant—Sweet & Spicy, First Flush, and Green Tea with Orange Peel—is visually represented through unique, complementary color schemes. The iconic green leaves flowing across the design enhance the organic feel, while the luxurious gold foil details elevate the premium perception.

Outcome

The design successfully captured the essence of Persian heritage and organic purity, offering an elegant packaging solution that appeals to health-conscious consumers. The final product design has enhanced Zobina's brand recognition in the premium FMCG tea segment, contributing to increased customer engagement.

Client

Zobina

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, Grocery, Gusseted Package, PackageDesign, ProductPackaging, RetailDesign, Tea

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