Packaging

Zobina organic green tea

This project involved designing the packaging for Zobina’s organic green tea, which is mixed with organic orange peel to provide a natural and refreshing tea experience. The goal was to create a design that reflects the product’s organic and premium nature while highlighting the added benefits of Vitamin C.

Task

The task was to design packaging that clearly communicates the product’s key selling points, including its 100% organic ingredients, the unique combination of green tea and orange peel, and its Vitamin C content. The design needed to stand out on FMCG retail shelves and attract health-conscious consumers.

Strategy

The design uses a rich green color to represent the freshness and natural qualities of the product. We ensured the packaging stands out on retail shelves by combining elegant design elements with clear messaging. The use of an orange slice and green tea leaves visually conveys the product’s ingredients, while the typography and layout emphasize the organic and vitamin-rich nature of the tea.

Design

The packaging features a vibrant green backdrop with intricate patterns, signifying the organic, high-quality nature of the tea. The Zobina logo is prominently displayed, giving the brand identity a central role. The orange slice and green tea leaves are featured in a fresh, inviting way, drawing attention to the flavor and ingredients. The "100% Organic" and "Vitamin C" labels are clear and bold, ensuring the key benefits are immediately apparent.

Outcome

The packaging design successfully communicated the product’s organic nature and health benefits, helping it stand out in a competitive market. The fresh and premium design helped boost consumer interest and brand recognition.

Client

Zobina

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, Grocery, PackageDesign, ProductPackaging, RetailDesign, Tea, Tin Packaging

Back

Leave a Reply

Your email address will not be published. Required fields are marked *

© MotiffMedia®. All Rights Reserved