Branding

VSS Candy Products Branding

VSS Candy Products, a prominent name in the sweets industry, approached Motiff Media for a comprehensive branding overhaul. The goal was to create a fresh and appealing brand identity that resonates with both traditional and modern consumers.

Task

Our task was to design a complete branding package, including a new logo and packaging for their Kovilpatti Kadalai Mittai, ensuring it stands out on retail shelves while maintaining the premium quality the brand is known for.

Strategy

The strategy focused on blending traditional values with a contemporary, clean design. By using vibrant green tones symbolizing freshness and quality, alongside a bold red VSS logo, we ensured the brand communicates trust, quality, and authenticity. The "Premium Quality" mark reinforced the product’s high standards.

Design

The logo and packaging design reflect the simplicity and premium nature of the product. The VSS logo was redesigned for clarity and impact, while the packaging features rich green and red colors, with clear, readable typography. The layout focuses on clean, modern elements with a minimalistic approach, ensuring easy recognition in-store. The packaging highlights both the traditional and contemporary aspects of the brand.

Outcome

The new branding successfully boosted the product's visibility and appeal, helping it stand out in the competitive candy market. The refreshed logo and packaging have enhanced the product's presence and helped reinforce its premium image.

Client

VSS Candy Products

Tags

BrandDesign, BrandGuidelines, BrandingInspiration, BrandStrategy, BusinessBranding, CreativeBranding, CustomBranding, DigitalBranding, F&BBranding, Family-friendly Design, FMCGbranding, Food Service Branding, IndianBakery, LogoDesign, Merchandising, MinimalBrandDesign, MockupDesign, ModernBranding, PackagingDesign, Retail Branding

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