Branding

Velappa’s Bakery & Sweets Branding

Velappa’s Bakery & Sweets, a blend of tradition and modernity, partnered with Motiff Media to create a visually striking brand identity. Their aim was to reflect the quality of their sweets and baked goods while appealing to a contemporary audience.

Task

Design a comprehensive branding package, including a logo, apparel, signage, and merchandise, that reflects the bakery’s warmth and high-quality offerings while ensuring consistent brand application across both physical and digital platforms.

Strategy

The creative strategy focused on merging cultural authenticity with modern minimalism. This involved developing a distinctive logo, selecting brand colors and fonts, and ensuring scalability across various marketing materials and packaging.

Design

The brand's centerpiece is a bold logo with a heart-shaped emblem and a chef’s hat, subtly symbolizing a baked good. The rich maroon and golden tones evoke warmth and indulgence. Key deliverables included the custom logo, branded T-shirts, outdoor signage, sticker and button badges, and background patterns for consistent marketing and packaging.

Outcome

The refreshed branding has received positive feedback from local customers, significantly enhancing the bakery's visibility on storefronts and packaging. This cohesive visual identity has helped Velappa’s stand out in a competitive F&B market.

Client

Velappa’s Bakery & Sweets

Tags

BrandDesign, BrandGuidelines, Branding, BrandingInspiration, BrandStrategy, BusinessBranding, CreativeBranding, CustomBranding, DigitalBranding, IndianBakery, LogoDesign, MinimalBrandDesign, MockupDesign, ModernBranding, PackagingDesign, VisualIdentity

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