Packaging

Taj Mahal Dry Fruits & Nuts

This project involved designing the packaging for Taj Mahal’s range of natural dry fruits and nuts, including walnuts, raisins, cashews, almonds, and pistachios. The goal was to create a packaging design that communicates the natural, raw, and preservative-free qualities of the product while highlighting its premium quality.

Task

The task was to design packaging that clearly communicates the key benefits of the product, such as being raw, vegan, and free from preservatives, and to create an appealing look that stands out on retail shelves.

Strategy

The design incorporates elegant, clean elements with a traditional touch to convey the premium, authentic nature of the product. We ensured the packaging stands out on FMCG retail shelves by using bold, modern typography and a rich red and gold color scheme that evokes quality and luxury. The packaging design also communicates the raw, natural nature of the product through simple, clear language and icons.

Design

The packaging features an elegant design with a soft, intricate pattern in the background, symbolizing the product's premium and natural attributes. The Taj Mahal logo is prominently displayed, conveying the brand’s authenticity and heritage. The "Natural" label is bold and clear, emphasizing the product’s key selling points, while the packaging material itself enhances the sense of premium quality.

Outcome

The packaging design effectively communicated the natural, raw, and preservative-free qualities of the product, helping to position Taj Mahal as a premium choice for health-conscious consumers. The eye-catching design helped boost brand recognition and appeal in a competitive market.

Client

Taj Mahal

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, Dry Fruits, FMCG, Graphic Design, Grocery, Nuts, PackageDesign, ProductPackaging, RetailDesign, Snacks, Stand-Up Pouch

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