Branding

Sri Devi Vilas Rebranding

Sri Devi Vilas, a renowned name in the snack industry, sought Motiff Media’s expertise to refresh their brand identity. The goal was to modernize their logo and packaging while preserving the core values of quality and tradition that have defined the brand for years.

Task

The primary task was to redesign the existing logo and update the packaging for various snack products, ensuring the new design would appeal to a broader audience while retaining the brand’s legacy of quality snacks.

Strategy

The strategy was to create a logo that combines tradition with a modern touch. The rebranding process involved refining the old logo to make it more dynamic, incorporating bold colors, and using a contemporary font. The packaging redesign focused on clarity, with bright colors that would stand out on the shelf and communicate the freshness and quality of the products.

Design

The new logo features a cleaner, more contemporary design, with a focus on bold typography and a simplified emblem. The color palette was updated to enhance visibility and appeal, with a focus on vibrant colors that evoke freshness. The packaging for the various snack products now features a more consistent and recognizable layout, making the brand easy to identify across different product variants. The use of clean lines and modern fonts ensures the design feels fresh, while still paying homage to the brand’s roots.

Outcome

The rebranding successfully revitalized Sri Devi Vilas’s visual identity, with the new logo and packaging receiving positive feedback. The updated designs have helped the brand establish a more modern and cohesive presence, ensuring greater recognition on shelves and a stronger connection with both existing and new customers.

Client

Sri Devi Vilas

Tags

BrandDesign, BrandGuidelines, BrandingInspiration, BrandStrategy, BusinessBranding, CreativeBranding, CustomBranding, DigitalBranding, F&BBranding

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