Branding

Rojaa Mark Branding

Rojaa Mark, a brand specializing in sweets and snacks, approached Motiff Media to create a simple yet impactful brand identity. The goal was to develop a logo that communicates both the deliciousness of their products and their commitment to quality.

Task

The task was to design a clean, modern logo that conveys the brand’s values of freshness, quality, and tradition, while standing out in a competitive market.

Strategy

The creative strategy involved combining classic and contemporary design elements. A floral icon resembling a rose was used to symbolize purity and quality, paired with bold typography to ensure the logo is eye-catching and memorable. The use of red adds energy and vibrancy, while also invoking a sense of warmth and hospitality.

Design

The logo features a bold, modern font for "ROJAA" with a stylized rose icon integrated into the design, highlighting the brand’s focus on quality and tradition. The color palette is simple, with red and white tones ensuring high visibility and easy recognition. The logo is adaptable and works well across various applications, from packaging to signage.

Outcome

The final logo successfully captures the brand's essence with a modern, minimalist design that stands out in the sweets and snacks market. It has been well-received by the client and will help strengthen the brand’s identity in a competitive sector.

Client

Rojaa Mark

Tags

BrandDesign, BrandGuidelines, BrandingInspiration, BrandStrategy, BusinessBranding, CreativeBranding, CustomBranding, DigitalBranding, F&BBranding, FMCGbranding, Food Service Branding, LogoDesign, MinimalBrandDesign, MockupDesign, ModernBranding, PackagingDesign, Retail Branding, VisualIdentity

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