Packaging

Opportuniteas’ Coconut Coffee Mix

This project focused on crafting the packaging for Opportuniteas’ Coconut Coffee Mix, a unique blend of dark roast Colombian coffee and creamy coconut milk, designed to attract health-conscious coffee lovers.

Task

The goal was to create packaging that visually communicated the product’s natural, organic ingredients, while standing out on the shelf and appealing to eco-conscious consumers.

Strategy

The front of the packaging prominently displays the product’s name and highlights the coffee and coconut mix through clean, bold visuals. Clear, concise instructions and sustainability messaging are incorporated on the back, strengthening the product’s green ethos.

Design

The package features a bold title with a simple logo for easy recognition. Coconut milk imagery and dark roast coffee beans highlight the fusion of ingredients. Clear instructions, nutrition facts, and sustainable messaging (1% for the planet) reflect the eco-conscious ethos. A modern, easy-to-read font conveys a healthy, convenient product with the tagline "No brewing required."

Outcome

The final design successfully conveys the essence of the product, positioning it as a healthful, eco-friendly option in the competitive coffee market.

Client

Opportuniteas

Tags

BrandDesign, Coconut Coffee Mix, coffee, Coffee Mix, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, Grocery, PackageDesign, ProductPackaging, RetailDesign, Stand-Up Pouch

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