Packaging

Manschkin Rosalia Café Crème

This project involved designing the packaging for Manschkin’s Rosalia Café Crème, a premium house blend coffee. The objective was to create a sophisticated and appealing design that highlights the coffee’s unique characteristics and its origins.

Task

The primary goal was to design packaging that communicates the premium quality of the coffee while showcasing key details like its flavor profile, origin, and suitable brewing methods.

Strategy

We focused on ensuring the packaging stands out on FMCG retail shelves, utilizing a bold and modern color scheme with yellow and navy tones to convey the premium nature of the product. We also incorporated a clear visual hierarchy to highlight important product features such as the flavor profile, origins, and brewing methods.

Design

The design integrates sleek and modern elements, with the Manschkin logo prominently displayed at the top. The flavor descriptors and origin countries are clearly shown in a visually appealing way, with icons and images to guide the consumer. A CO2-friendly roasting symbol and information on the product’s strength and acidity further emphasized its quality.

Outcome

The packaging design effectively communicated the premium nature of the coffee, leading to improved brand recognition and consumer interest. The modern, clean design contributed to the product’s positive reception on retail shelves.

Client

Manschkin

Tags

BrandDesign, Café Crème, coffee, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, Grocery, Gusseted Package, PackageDesign, ProductPackaging, RetailDesign

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