Packaging

 Kolukkumalai Tea

This project focused on designing the packaging for Kolukkumalai Tea’s FOP (Flowery Orange Pekoe), a premium black tea blend sourced from the world’s highest elevation tea plantation. The objective was to create a packaging design that reflects the tea’s premium, organic nature and its unique, high-altitude origin.

Task

The task was to design a visually appealing and informative packaging that communicates the quality and purity of Kolukkumalai’s FOP tea while highlighting its health benefits, such as being free from pesticides and fertilizers.

Strategy

The packaging was designed to stand out on FMCG retail shelves by utilizing a rich green color palette that reflects the tea’s organic and natural qualities. The use of a mountain background reinforces the product’s unique high-altitude origin, while the clean, modern design helps convey its premium quality.

Design

The design features a green color scheme with elements of the mountainous terrain, symbolizing the high-altitude tea plantations. The product name "FOP Flowery Orange Pekoe" is prominently displayed, with additional descriptors like "Altitude Enriched Blend" and "No Pesticides, No Fertilizers" to emphasize the quality. The "Made in India" and organic certifications add credibility and appeal to environmentally conscious consumers.

Outcome

The packaging design successfully communicated the high-quality, organic nature of the tea, helping to position Kolukkumalai Tea as a premium brand in the marketplace. The striking, nature-inspired design also helped increase consumer interest and engagement.

Client

Kolukkumalai Tea

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, Grocery, PackageDesign, ProductPackaging, RetailDesign, Tea, Tin container packaging

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