Packaging

Kilgour MD Scalp Serum

This project involved designing the packaging for Kilgour MD’s scalp serum product, “The Prevention.” The goal was to create an elegant and professional design that conveys the product’s innovative, high-quality nature and communicates the brand’s focus on preventative scalp care.

Task

The primary task was to design a modern, clean packaging that would appeal to consumers seeking a high-quality solution for scalp care. The design needed to reflect the product’s effectiveness and highlight the product's preventative benefits in a simple yet sophisticated manner.

Strategy

The design utilizes a sleek, minimalistic approach with a deep blue color palette, signaling the premium nature of the product. The typography is clean and professional, reinforcing the medical and skincare aspects of the brand. We ensured the packaging stands out on retail shelves by creating a distinct visual identity, with bold product names and a concise tagline that communicates the brand’s innovation.

Design

The packaging features a modern, minimalist design with the product name, "The Prevention," prominently displayed. The visual focus is on a water droplet icon that symbolizes hydration and scalp health. The sleek, simple lines and typography ensure that the packaging looks sophisticated and medical-grade, appealing to health-conscious consumers. The tagline “Finally, you’ve found it” adds a reassuring touch, emphasizing the product’s solution-oriented nature.

outcome

The packaging design successfully communicated the product’s innovative and premium qualities, with a clean, professional look that helped it stand out in the competitive skincare market. The sophisticated design resulted in increased consumer interest and brand recognition.

Client

Kilgour MD

Tags

BrandDesign, ConsumerAppeal, Cosmetic, CreativePackaging, Custom Design, FMCG, Graphic Design, Haircare, Mono carton packaging, PackageDesign, ProductPackaging, RetailDesign, Serum

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