Branding

Karich Murich Branding

Karich Murich, a brand focused on delivering traditional and flavorful snacks, approached Motiff Media to create a distinctive brand identity. The goal was to develop a memorable and playful logo that would communicate the brand’s focus on taste and quality, appealing to food enthusiasts.

Task

The task was to design a logo that reflects the fun, tasty, and accessible nature of the brand. The branding needed to capture the essence of a food brand that’s not only delicious but also engaging, ensuring it stands out on retail shelves and resonates with the target audience.

Strategy

The creative strategy centered on creating a mascot-driven logo with a chef character, embodying the idea of skillful food preparation and delicious taste. Bold, energetic colors, particularly red, were used to invoke excitement and hunger, while the playful character added approachability to the brand.

Design

The logo features a charming chef character giving an “OK” gesture with a plate in hand, signifying quality and satisfaction. The typography for "Karich Murich" is bold and dynamic, giving the brand a strong visual presence. The clean and vibrant design ensures the logo is adaptable across various marketing materials and packaging, making it recognizable in the market.

Outcome

The logo design successfully captured the playful and high-quality nature of the brand, receiving positive feedback from the client. It has helped establish Karich Murich as a unique and memorable brand in the snack market.

Client

Karich Murich

Tags

BrandDesign, BrandGuidelines, BrandingInspiration, BrandStrategy, BusinessBranding, CreativeBranding, CustomBranding, DigitalBranding, F&BBranding, FMCGbranding, Food Service Branding, IndianBakery, LogoDesign, Mascot Design, Merchandising, MinimalBrandDesign, MockupDesign, ModernBranding, PackagingDesign, Retail Branding, RetailDesign

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