Advertising

Fun Interviews Client – Ajva Fitness

Task

Filmed and edited a light-hearted interview reel featuring real Ajva Fitness members, asking them fun, spontaneous questions about their gym experience. Added movie reaction clips and comedic sound effects to create a relatable, humorous social media reel.

Objective

To increase member engagement, showcase community vibe, and break the typical “intense workout” tone often associated with gym videos. The goal was to portray Ajva Fitness as a place that’s not only result-driven but also welcoming and fun.

Challenge

Capturing natural, unscripted responses in a fast-paced gym environment while balancing audio clarity and clean visuals. Matching reactions to movie clip cut-ins for comedic timing required careful editing and meme awareness.

Strategy

Used a casual interview format paired with playful on-screen prompts. Members’ candid expressions were amplified with trending film cutaways and punchy music, making each answer pop. The combination made the content highly shareable and feel-good, especially among local gym-goers.

Design

Bright, energetic color palette in the background with Ajva branding visible. Clean handheld shots with dynamic jump cuts. Movie insert clips and meme-style captions were layered with zoom-ins and text reactions to boost humor and storytelling.

Outcome

The reel increased story shares and profile interactions, helping the brand come across as more personable and community-focused. It also motivated more members to participate in future content and improved gym’s digital personality.

Client Testimonial

"Our members loved it—and even the ones who didn’t take part now want to be in the next video!"– Ajva Fitness