Advertising

Advert For Email Hosting Client – Leveraging Technogeeks

Task

Produced a motion graphic-based storytelling video to promote Leveraging Technogreeks’ email hosting plans. The video featured animated characters, humorous movie-inspired cut-ins, and a voice-over-driven narrative that illustrated the difference between unreliable and professional email systems.

Objective

To create a relatable, entertaining advert that educates business owners and teams on the importance of branded, secure, and professional email hosting—using humor and everyday frustrations as the hook.

Challenge

Blending animated storytelling with real movie clips and ensuring seamless transitions while maintaining clarity in voice-over delivery. The goal was to keep it informative without losing humor or becoming overly technical.

Strategy

The story followed two business professionals—one using a generic free email service, and the other backed by Technogreeks' professional email hosting. Through a series of comedic miscommunications and visual metaphors (like missed calls, spam flags, etc.), the message was clear: reliable email = reliable business. Inserted movie reaction clips amplified the comedy, while the voice-over guided the viewer through the journey from chaos to clarity.

Design

Flat illustration and isometric animation style for the characters, combined with animated cityscapes and digital workspace elements. The palette leaned on clean blues and greys for tech credibility, with pops of yellow and red to draw attention during comedic or alert-driven scenes. Transitions and movie cut-ins were used strategically for meme-like punchlines.

Outcome

The video resonated with both corporate teams and SMEs, helping to simplify what email hosting does—and why it matters. It became a popular piece for social media and sales team demos, especially during product launches and lead generation campaigns.

Client Testimonial

"This was creative, clear, and genuinely fun. It made a ‘boring’ topic into something shareable!" – Leveraging Technogreeks