Advertising

Chits App Awareness Video Client – Vaighai Chits

Task

Created a story-driven voice-over video highlighting a common financial challenge and presenting the Chits mobile app as the smart solution. The edit followed an emotional arc—from personal struggle to financial clarity—through strong visual storytelling, motion graphics, and voice narration.

Objective

To connect emotionally with middle-income audiences, especially women and family decision-makers, by highlighting the everyday financial pain points and introducing the Chits app as a trustworthy and accessible solution.

Challenge

The key challenge was maintaining a delicate emotional tone without sounding overly dramatic, while still making the brand reveal feel natural and empowering—not promotional.

Strategy

The video opened with a scene of an elderly woman feeling helpless about traditional saving issues, with visual cues like empty boxes and dream bubbles. The voice-over narrated her internal worry, followed by the smooth reveal of the Chits app as a modern, safe, and community-based financial tool. The contrast in mood helped amplify the solution's impact.

Design

Used warm tones (reds, golds, and sepia lighting) to depict the emotional weight of the intro, then shifted to brighter hues and soft motion graphics to signal relief and optimism. The brand app interface was animated on-screen to show simplicity and clarity. Emotional music complemented the transitions.

Outcome

The reel helped increase app interest and downloads, especially during the local promo campaign. It was praised for its relatable narrative and emotional pull, standing out from typical chit fund promotions.

Client Testimonial

"This didn’t feel like an ad—it felt like a real conversation. Our audience connected with it deeply."– vaighai Chits