Branding

Blaze Branding

Blaze, a delivery service brand, partnered with Motiff Media to develop a fresh, dynamic branding identity. The objective was to create a logo that embodies the brand’s commitment to speed, efficiency, and reliability, aiming to connect with customers who value quick, hassle-free delivery.

Task

The task was to design a comprehensive branding solution starting with a powerful logo that reflects Blaze’s core attributes—speed and reliability. The brand identity needed to be adaptable across various marketing materials, including merchandise, packaging, and digital promotions.

Strategy

The strategy focused on creating a visually striking and energetic logo that would immediately communicate the brand’s promise of quick delivery. By incorporating a lightning bolt, the logo symbolizes fast, efficient service, while the bold typography adds a sense of professionalism. A bright color palette of red and yellow was chosen to evoke energy and urgency, essential qualities for a delivery service brand.

Design

The logo features a bold, modern design with the brand name “BLAZE” in dynamic typography paired with a lightning bolt to signify speed. The color scheme of red and yellow creates a high-energy contrast, making the logo highly recognizable. The logo's clean lines and bold forms ensure it is versatile for use across various applications—from uniforms to packaging and promotional materials.

Outcome

The branding, anchored by the new logo, has successfully established Blaze’s identity in the delivery market. The design’s modern and energetic feel ensures it stands out, contributing to greater brand recognition and positioning Blaze as a fast and reliable delivery brand.

Client

Blaze

Tags

BrandDesign, BrandGuidelines, BrandingInspiration, BrandStrategy, BusinessBranding, CreativeBranding, CustomBranding, DigitalBranding, F&BBranding, Food Service Branding, LogoDesign, Merchandising, MinimalBrandDesign, MockupDesign, ModernBranding, PackagingDesign, VisualIdentity

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