Packaging

BeJay Barnyard Millet

This project involved the creation of the package design for BeJay Barnyard Millet, a healthy and nutritious food product. The design aimed to communicate the product’s benefits while appealing to health-conscious consumers.

Task

The goal was to design a packaging that highlighted the health benefits of Barnyard Millet, with a focus on natural, gluten-free, and pure qualities.

Strategy

We incorporated a clean, modern design with a focus on clarity and trust, ensuring the packaging stood out on FMCG retail shelves. The use of a light, neutral color palette combined with vibrant accents drew attention to the product's key features: healthy, tasty, and gluten-free. The multilingual text added a local touch to appeal to the regional market.

Design

The design features a distinctive burgundy and cream color combination, enhancing the visual appeal. The prominent "Barnyard Millet" text and icons signifying health benefits, such as "Gluten-Free" and "Pure," were placed strategically to catch the eye of the target audience.

Outcome

The packaging design successfully attracted the attention of health-conscious consumers, contributing to increased brand recognition and consumer trust in the product's quality.

Client

BeJay

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, Grocery, gusseted pouch, Millet, PackageDesign, ProductPackaging

Back

Leave a Reply

Your email address will not be published. Required fields are marked *

© MotiffMedia®. All Rights Reserved