Packaging

BeJay Bansi Rava

This project focused on designing the packaging for BeJay’s Bansi Rava, a premium and healthy food product. The objective was to create packaging that communicates both the quality and health benefits of this traditional food ingredient while appealing to health-conscious consumers.

Task

The main task was to design an eye-catching and informative package that emphasized the natural, healthy qualities of Bansi Rava, positioning it as a nutritious choice for a variety of meals.

Strategy

The design was centered around a modern, clean aesthetic that highlighted the natural, wholesome qualities of the product. The color scheme combined earthy tones with vibrant accents to enhance the product’s appeal, ensuring the packaging stood out on FMCG retail shelves.

Design

The design uses a green and brown color palette to evoke freshness and natural qualities. The product name is prominently displayed, with clear icons indicating health benefits like "Healthy" and "Tasty." A traditional dish featuring Bansi Rava is shown on the packaging to emphasize its use in everyday cooking.

Outcome

The design successfully communicated the health benefits and versatility of Bansi Rava, contributing to increased product recognition and engagement from health-conscious consumers.

Client

BeJay

Tags

Bansi Rava, BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, Grocery, PackageDesign, ProductPackaging, rava, RetailDesign

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