Branding

Agent Clear Branding

Agent Clear is a household cleaning brand that sought to develop a fresh, approachable visual identity for their range of cleaning products. The goal was to create a mascot-driven identity that appeals to families, while emphasizing the effectiveness and cleanliness associated with their products.

Task

Design a cohesive branding package, including a mascot logo, product packaging, and marketing materials, that communicates trust, effectiveness, and cleanliness while appealing to the target audience.

Strategy

The strategy involved creating a friendly and dynamic mascot—an agent character with a magnifying glass and futuristic gear—embodying the cleaning expertise the brand offers. The design used bright, vibrant colors to attract attention and differentiate the product in retail environments, ensuring each product variant was easily recognizable.

Design

The centerpiece of the design is the Agent Clear mascot, which gives a playful, approachable feel to the brand. The logo is paired with bold typography and a bright color palette to stand out on shelves. Key deliverables included: Custom mascot logo design, Product packaging for multiple variants (floor cleaner, toilet cleaner, laundry, etc.), Consistent visual elements for promotional materials and digital media.

Outcome

The new branding successfully elevated the product’s market appeal, with positive feedback from consumers. The mascot-driven design increased brand recognition and shelf impact, contributing to higher consumer engagement and sales.

Client

Agent Clear

Tags

BrandDesign, BrandGuidelines, BrandingInspiration, BrandStrategy, BusinessBranding, CreativeBranding, CustomBranding, DigitalBranding, F&BBranding, Family-friendly Design, FMCGbranding, Household Cleaning, IndianBakery, LogoDesign, Mascot Design, MinimalBrandDesign, MockupDesign, ModernBranding, PackagingDesign, Retail Branding, VisualIdentity

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