This project focused on designing the packaging for Kolukkumalai Tea’s FOP (Flowery Orange Pekoe), a premium black tea blend sourced from the world’s highest…
Strategy
The packaging was designed to stand out on FMCG retail shelves by utilizing a rich green color palette that reflects the tea’s organic and natural qualities. The use of a mountain background reinforces the product’s unique high-altitude origin, while the clean, modern design helps convey its premium quality.
Design
The design features a green color scheme with elements of the mountainous terrain, symbolizing the high-altitude tea plantations. The product name "FOP Flowery Orange Pekoe" is prominently displayed, with additional descriptors like "Altitude Enriched Blend" and "No Pesticides, No Fertilizers" to emphasize the quality. The "Made in India" and organic certifications add credibility and appeal to environmentally conscious consumers.
Client
Kolukkumalai Tea
Outcome
The packaging design successfully communicated the high-quality, organic nature of the tea, helping to position Kolukkumalai Tea as a premium brand in the marketplace. The striking, nature-inspired design also helped increase consumer interest and engagement.
