Vels Sweets & Snacks

Vels Sweets & Snacks

Packaging
Show project
Velayuthanadar Sweets Indian Savouries

Velayuthanadar Sweets Indian Savouries

Packaging
Show project
Packaging

Vels Sweets & Snacks

This project involves packaging design for Vels Sweets & Snacks, a brand offering traditional savory snacks like salted green peas, salted soya sticks, and…

  • Strategy

    The design focuses on vibrant colors and patterns, with each snack variety assigned a distinct color to create easy differentiation.The design aims to attract attention while emphasizing the brand's commitment to premium quality; this ensures the packaging stands out on the FMCG retail shelves. Additionally, the packaging clearly communicates the "Traditional Savories" theme to appeal to customers who enjoy authentic snacks.

  • Design

    The design features bold colors (blue, green, purple) for each snack, paired with simple, clean typography for the product name and description. The use of a circular shape at the center of the pack with the product image helps customers quickly understand the product they are buying.

  • Client

    Vels Sweets & Snacks

  • Outcome

    The packaging is designed to stand out in FMCG retail spaces, making it easy for customers to find the snack they want. The clear, attractive design has been positively received for its ease of use and appealing aesthetic.

  • Tags

    BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, PackageDesign, ProductPackaging, RetailDesign, savouries, Snacks, Sweet

View Project
Packaging

Velayuthanadar Sweets Indian Savouries

This project involves the packaging design for C. Velayuthanadar Sweets’ Traditional Indian Savouries. The client wanted a design that reflects the authentic taste of…

  • Strategy

    The strategy was to incorporate bright, traditional colors and design elements that convey the essence of Indian culture. The packaging features bold tones to represent warmth and tradition, with gold accents to symbolize the premium nature of the product. We ensured the packaging stands out on FMCG retail shelves by keeping it visually balanced and using clean, legible fonts.

  • Design

    The design features the iconic red and blue color combination with traditional Indian patterns to evoke a sense of nostalgia and authenticity. The use of a photograph of the savoury snacks emphasizes the product's crispy, delicious texture. The logo is prominently placed, and the heritage ("Since 1955") is highlighted to further establish the brand’s legacy.

  • Client

    C. Velayuthanadar Sweets

  • Outcome

    The packaging design successfully communicates the brand’s heritage and product quality. The vibrant colors and traditional elements make it stand out on the shelves, appealing to customers looking for a tasty and authentic snack experience.

  • Tags

    BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, PackageDesign, ProductPackaging, RetailDesign, savouries, Snacks, Sweet

View Project