Payir Premium Rice

Payir Premium Rice

Packaging
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Maria Jasmine Rice

Maria Jasmine Rice

Packaging
Show project
Packaging

Payir Premium Rice

This project involved designing the packaging for Payir’s premium rice product. The aim was to create a packaging design that reflects the authenticity and…

  • Strategy

    The design uses a rich red background to evoke warmth and tradition, while the rice imagery is complemented by a landscape silhouette that reinforces the rural, authentic origins of the product. We ensured the packaging stands out on FMCG retail shelves by incorporating the “Premium” label and showcasing the rice's high quality. The clean design is aimed at modern consumers who are looking for authentic, high-end food products

  • Design

    The packaging features a bold red color with a picturesque sunset and rural landscape in the background, representing the natural origins of the rice. The front showcases a wooden tray with a variety of rice types, further emphasizing the quality and variety of the product. The Payir logo is prominently displayed, and the "100% Premium Quality" label highlights the rice's premium nature. The clean, modern layout and color scheme make the product both eye-catching and approachable.

  • Client

    Payir

  • Outcome

    The packaging design successfully communicated the rice’s premium quality and natural, traditional origins, helping it stand out on the retail shelves. The visual appeal and clear messaging contributed to an increase in consumer interest and brand recognition.

  • Tags

    BrandDesign, Center-Sealed Package, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, Grocery, PackageDesign, ProductPackaging, RetailDesign, Rice

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Packaging

Maria Jasmine Rice

This project focused on designing the packaging for Maria Jasmine Rice, a high-quality rice product that emphasizes its Thai origin and the aromatic fragrance…

  • Strategy

    The packaging was designed to stand out on FMCG retail shelves by using vibrant blue tones and elegant typography. We ensured the rice's premium and authentic Thai origin was clearly communicated through elements like the use of an elephant illustration and the phrase "Thai Hom Mali." These details help reinforce the product’s quality.

  • Design

    The design features a clean and fresh layout with a striking blue and green color palette. The elephant graphic adds a touch of cultural significance, linking the product to its Thai roots. The name "Maria" is displayed in a modern, approachable font, making the product easy to identify. Clear labeling with both English and Spanish provides accessibility to a wide consumer base.

  • Client

    Maria

  • Outcome

    The packaging design successfully conveyed the premium quality and authenticity of Jasmine Rice, contributing to increased brand recognition and appeal. Its vibrant and culturally rich design helped position the product as a premium rice option on shelves.

  • Tags

    BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, Grocery, PackageDesign, ProductPackaging, RetailDesign, Rice

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