This project involved the creation of the package design for BeJay Barnyard Millet, a healthy and nutritious food product. The design aimed to communicate…
Strategy
We incorporated a clean, modern design with a focus on clarity and trust, ensuring the packaging stood out on FMCG retail shelves. The use of a light, neutral color palette combined with vibrant accents drew attention to the product's key features: healthy, tasty, and gluten-free. The multilingual text added a local touch to appeal to the regional market.
Design
The design features a distinctive burgundy and cream color combination, enhancing the visual appeal. The prominent "Barnyard Millet" text and icons signifying health benefits, such as "Gluten-Free" and "Pure," were placed strategically to catch the eye of the target audience.
Client
BeJay
Outcome
The packaging design successfully attracted the attention of health-conscious consumers, contributing to increased brand recognition and consumer trust in the product's quality.
