Ghibli-style storytelling video Client – Veni’s Sweet
Strategy
The video opens with a nostalgic childhood flashback, where the memory unfolds in warm, Ghibli-style visuals. A loving grandmother and her grandson are seen making Murukku together—an intimate, emotional moment steeped in tradition. As the scene transitions back to the present, we see the grown-up son enjoying a Murukku from Venis Sweet, smiling as the taste brings back those cherished memories. This approach beautifully links heritage, flavor, and emotion, positioning the product as a bridge between past and present.
Design
The animation used soft sepia tones and traditional kitchen backdrops, complete with clay pots and wooden textures. Character expressions were tender and detailed. Background score was gentle, and the captioning told the story simply and emotionally. The final frame featured the Venis Murukku pack alongside the adult protagonist, closing the loop between memory and product.
Client
"This wasn’t just a reel—it was a feeling. We saw people tagging their mothers and grandmas in the comments!"– Venis Sweet
Outcome
The video was widely shared and praised for its emotional resonance, especially among family audiences. It positioned Venis Sweet as a heritage-driven brand and received high engagement for its storytelling depth and aesthetic charm.
