Dahler  Pineapple Juice

Dahler  Pineapple Juice

Packaging
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True Lemon Wildberry flavored drink mix

True Lemon Wildberry flavored drink mix

Packaging
Show project
Packaging

Dahler  Pineapple Juice

This project focused on designing the packaging for Dahler’s Premium Pineapple Juice, a fresh, high-quality juice made from 100% pineapple. The objective was to…

  • Strategy

    The packaging design uses bold yellow and green colors to convey freshness and the natural tropical flavor of pineapple. We ensured the design stands out on FMCG retail shelves by incorporating the bright, refreshing imagery of pineapple slices and a sleek bottle shape. The brand name, "Dahler," and "Pura Vida" tagline evoke a sense of authenticity and high quality.

  • Design

    The design features a clean, modern aesthetic with a vibrant color scheme of yellow and green. The pineapple imagery helps reinforce the tropical, natural appeal, while the bottle's shape and label communicate its premium positioning. The "Pura Vida" tagline adds an authentic touch, emphasizing the natural, fresh roots of the product.

  • Client

    Dahle

  • Outcome

    The packaging design successfully communicated the product’s premium quality and natural ingredients, leading to increased consumer appeal and brand recognition. Its bright, fresh design helped position the product as a top choice for health-conscious consumers.

  • Tags

    BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, Drink, FMCG, fruit juices, Graphic Design, juices, PackageDesign, ProductPackaging, RetailDesign

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Packaging

True Lemon Wildberry flavored drink mix

This project focused on creating the packaging design for True Lemonade’s Wildberry flavored drink mix. The goal was to design a vibrant, refreshing package…

  • Strategy

    The design uses a fresh and clean color palette of pink and white, which reflects the fruity, refreshing nature of the product. The playful imagery of wildberry fruits splashing into lemonade helps convey the product's lively, refreshing taste. The use of green elements reinforces the product's natural and healthy qualities, ensuring it stands out on retail shelves.

  • Design

    The packaging uses bold, clear typography for the product name "TRUE Lemonade" to make it easy for consumers to identify. The large fruit visuals, such as strawberries, blueberries, and blackberries, are incorporated to visually represent the Wildberry flavor. Key selling points like “Made with Real Lemons,” “No Artificial Flavors,” and “10 Calories Per Packet” are prominently displayed, ensuring transparency and consumer trust.

  • Client

    True Lemon

  • Outcome

    The packaging design successfully communicated the fresh, natural, and healthy qualities of the Wildberry Lemonade drink mix. The vibrant, clean design led to increased consumer appeal, helping the product stand out in a competitive beverage market.

  • Tags

    BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, Drink, Drinkmix, FMCG, Graphic Design, Mono carton packaging, PackageDesign, ProductPackaging, RetailDesign

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