Packaging

Dahler  Pineapple Juice

This project focused on designing the packaging for Dahler’s Premium Pineapple Juice, a fresh, high-quality juice made from 100% pineapple. The objective was to create a visually appealing design that communicates the juice’s freshness and premium quality, with a focus on natural ingredients.

Task

The task was to develop packaging that clearly reflects the product's natural, fresh ingredients, while positioning it as a premium choice for consumers looking for high-quality fruit juice.

Strategy

The packaging design uses bold yellow and green colors to convey freshness and the natural tropical flavor of pineapple. We ensured the design stands out on FMCG retail shelves by incorporating the bright, refreshing imagery of pineapple slices and a sleek bottle shape. The brand name, "Dahler," and "Pura Vida" tagline evoke a sense of authenticity and high quality.

Design

The design features a clean, modern aesthetic with a vibrant color scheme of yellow and green. The pineapple imagery helps reinforce the tropical, natural appeal, while the bottle's shape and label communicate its premium positioning. The "Pura Vida" tagline adds an authentic touch, emphasizing the natural, fresh roots of the product.

Outcome

The packaging design successfully communicated the product’s premium quality and natural ingredients, leading to increased consumer appeal and brand recognition. Its bright, fresh design helped position the product as a top choice for health-conscious consumers.

Client

Dahle

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, Drink, FMCG, fruit juices, Graphic Design, juices, PackageDesign, ProductPackaging, RetailDesign

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