Packaging

True Lemon Wildberry flavored drink mix

This project focused on creating the packaging design for True Lemonade’s Wildberry flavored drink mix. The goal was to design a vibrant, refreshing package that communicates the natural ingredients and benefits of the product, while appealing to health-conscious consumers.

Task

The task was to create a design that reflects the natural, real ingredients of the drink mix, highlighting its key features such as no artificial sweeteners, preservatives, or flavors, and emphasizing the use of real lemons.

Strategy

The design uses a fresh and clean color palette of pink and white, which reflects the fruity, refreshing nature of the product. The playful imagery of wildberry fruits splashing into lemonade helps convey the product's lively, refreshing taste. The use of green elements reinforces the product's natural and healthy qualities, ensuring it stands out on retail shelves.

Design

The packaging uses bold, clear typography for the product name "TRUE Lemonade" to make it easy for consumers to identify. The large fruit visuals, such as strawberries, blueberries, and blackberries, are incorporated to visually represent the Wildberry flavor. Key selling points like “Made with Real Lemons,” “No Artificial Flavors,” and “10 Calories Per Packet” are prominently displayed, ensuring transparency and consumer trust.

Outcome

The packaging design successfully communicated the fresh, natural, and healthy qualities of the Wildberry Lemonade drink mix. The vibrant, clean design led to increased consumer appeal, helping the product stand out in a competitive beverage market.

Client

True Lemon

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, Drink, Drinkmix, FMCG, Graphic Design, Mono carton packaging, PackageDesign, ProductPackaging, RetailDesign

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