This project focused on crafting the packaging for Opportuniteas’ Coconut Coffee Mix, a unique blend of dark roast Colombian coffee and creamy coconut milk,…
Strategy
The front of the packaging prominently displays the product’s name and highlights the coffee and coconut mix through clean, bold visuals. Clear, concise instructions and sustainability messaging are incorporated on the back, strengthening the product’s green ethos.
Design
The package features a bold title with a simple logo for easy recognition. Coconut milk imagery and dark roast coffee beans highlight the fusion of ingredients. Clear instructions, nutrition facts, and sustainable messaging (1% for the planet) reflect the eco-conscious ethos. A modern, easy-to-read font conveys a healthy, convenient product with the tagline "No brewing required."
Client
Opportuniteas
Outcome
The final design successfully conveys the essence of the product, positioning it as a healthful, eco-friendly option in the competitive coffee market.
