Island Way Citrus Segments

Island Way Citrus Segments

Packaging
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Oat Day Chocolate Milkshake

Oat Day Chocolate Milkshake

Packaging
Show project
Packaging

Island Way Citrus Segments

This project involved designing the packaging for Island Way’s Citrus Segments, a premium snack product featuring citrus fruits enrobed in luxurious chocolate. The objective…

  • Strategy

    The design was crafted to stand out on retail shelves with vibrant colors and tropical imagery. We combined bright citrus hues with luxurious chocolate tones to enhance its presence on FMCG shelves. The playful palm leaf graphic and beachy background evoke paradise and summer fun, reinforcing the product's exotic and indulgent experience.

  • Design

    The design uses a bold, tropical color palette, with orange and green accents reflecting the natural citrus elements. The "IslandWay Insiders" brand name is prominently displayed in a relaxed, fun font. The product's key benefits, such as being gluten-free, non-GMO, and milk and dark chocolate enrobed, are clearly highlighted. The image of citrus segments dipped in chocolate enhances the visual appeal.

  • Client

    Island Way

  • Outcome

    The packaging effectively conveyed the product’s tropical, fresh, and indulgent nature, boosting brand recognition and consumer appeal. Its vibrant, playful design made it stand out, attracting consumers seeking an exotic, guilt-free treat.

  • Tags

    BrandDesign, Chocolate, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, Gusseted Package, PackageDesign, ProductPackaging, RetailDesign, Snacks

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Packaging

Oat Day Chocolate Milkshake

This project involved designing the packaging for Oat Day’s Chocolate Milkshake, a nutritious and convenient shake mix that combines oats, mini chocolate chips, prebiotics,…

  • Strategy

    We ensured the packaging stands out on FMCG retail shelves by using a bright and playful color palette with pink and brown tones to evoke both energy and indulgence. The typography is bold and friendly, making the product feel approachable. The key health benefits are displayed clearly at the top of the packaging, while the playful illustrations highlight the chocolate flavor and oats.

  • Design

    The design features a clean, modern layout with vibrant colors and whimsical illustrations of chocolate and oats. The bold "Oat Day" logo draws attention, and the product name “Chocolate Milkshake” is easily readable. The health benefits, like 20g of collagen and 10g of fiber, are clearly displayed at the top, creating a balance between indulgence and nutritional value.

  • Client

    Oat Day

  • Outcome

    The packaging design effectively captured the fun and nutritious nature of the product, leading to increased brand recognition and consumer interest. Its vibrant and approachable design helped make the product stand out on the shelves.

  • Tags

    BrandDesign, Chocolate, Chocolate Milkshake, ConsumerAppeal, CreativePackaging, Custom Design, Drinks, FMCG, Graphic Design, Milkshake, PackageDesign, ProductPackaging, RetailDesign, Snacks, Stand-Up Pouch

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