Packaging

Island Way Citrus Segments

This project involved designing the packaging for Island Way’s Citrus Segments, a premium snack product featuring citrus fruits enrobed in luxurious chocolate. The objective was to create an attractive, fun, and fresh design that communicates the product’s tropical and indulgent nature.

Task

The task was to develop a visually appealing packaging design that showcases the product’s unique combination of natural citrus and high-quality chocolate. It needed to convey the sense of indulgence and freshness, with a playful tropical twist.

Strategy

The design was crafted to stand out on retail shelves with vibrant colors and tropical imagery. We combined bright citrus hues with luxurious chocolate tones to enhance its presence on FMCG shelves. The playful palm leaf graphic and beachy background evoke paradise and summer fun, reinforcing the product's exotic and indulgent experience.

Design

The design uses a bold, tropical color palette, with orange and green accents reflecting the natural citrus elements. The "IslandWay Insiders" brand name is prominently displayed in a relaxed, fun font. The product's key benefits, such as being gluten-free, non-GMO, and milk and dark chocolate enrobed, are clearly highlighted. The image of citrus segments dipped in chocolate enhances the visual appeal.

Outcome

The packaging effectively conveyed the product’s tropical, fresh, and indulgent nature, boosting brand recognition and consumer appeal. Its vibrant, playful design made it stand out, attracting consumers seeking an exotic, guilt-free treat.

Client

Island Way

Tags

BrandDesign, Chocolate, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, Gusseted Package, PackageDesign, ProductPackaging, RetailDesign, Snacks

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