Sri Devi Vilas

Sri Devi Vilas

Packaging
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Balaji Potato Chips

Balaji Potato Chips

Packaging
Show project
Packaging

Sri Devi Vilas

This project involves the design and development of packaging for a snack brand called “Sri Devi Vilas,” which offers a variety of traditional snacks…

  • Strategy

    The strategy aimed to create a cohesive brand identity across multiple snack products while ensuring the packaging stands out on FMCG retail shelves. The packaging design emphasizes the traditional yet premium nature of the snacks by using bold, vibrant colors and a clear, easy-to-read layout. Additionally, the packaging highlights key features like the product’s taste and quality, catering to both health-conscious and taste-driven customers.

  • Design

    The design utilizes a mix of bold blue and orange tones, ensuring clear differentiation between the different types of snacks. The "premium snacks" and "crispy & tasty" descriptors are prominently displayed, along with an image of the product to draw attention. The brand’s logo, featuring a smiling image of the founder, adds a personalized touch, reinforcing the tradition and authenticity of the snacks.

  • Client

    Sri Devi Vilas

  • Outcome

    The packaging was well-received, capturing the essence of the brand’s tradition while maintaining a modern aesthetic. This helped the brand strengthen its presence on retail shelves, attracting both loyal customers and new ones.

  • Tags

    BrandDesign, Center-Sealed Package, Chip, ConsumerAppeal, cornflakes, CreativePackaging, Custom Design, FMCG, Graphic Design, PackageDesign, potato chips, ProductPackaging, RetailDesign, savouries, Snacks, soya sticks

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Packaging

Balaji Potato Chips

This project involved designing the packaging for Balaji’s Spicy Cheese Potato Chips. The objective was to create an attractive and engaging design that aligned…

  • Strategy

    We focused on using vibrant colors and bold typography, ensuring the packaging stood out on FMCG retail shelves. The layout was crafted to highlight key product details, such as the flavor and quality, while maintaining a clean and modern aesthetic.

  • Design

    The design features a bold color scheme complemented by a clear product name and flavor in large fonts. The playful chip graphics and the inclusion of spicy cheese ingredients provided a fun and appetizing look. The design also integrates cultural elements to connect with the target audience.

  • Client

    Balaji

  • Outcome

    The package design received positive feedback from both the client and consumers. The vibrant colors and clear messaging contributed to increased product visibility and brand recognition on shelves.

  • Tags

    BrandDesign, Chip, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, PackageDesign, ProductPackaging, RetailDesign, Snacks, Stand-Up Pouch, Visual Identity

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