Packaging

Balaji Potato Chips

This project involved designing the packaging for Balaji’s Spicy Cheese Potato Chips. The objective was to create an attractive and engaging design that aligned with the brand’s identity and enhanced shelf appeal.

Task

The main goal was to develop a visually appealing package design that would capture consumer attention while reflecting the essence of Balaji’s brand—delicious, crunchy, and bold flavors.

Strategy

We focused on using vibrant colors and bold typography, ensuring the packaging stood out on FMCG retail shelves. The layout was crafted to highlight key product details, such as the flavor and quality, while maintaining a clean and modern aesthetic.

Design

The design features a bold color scheme complemented by a clear product name and flavor in large fonts. The playful chip graphics and the inclusion of spicy cheese ingredients provided a fun and appetizing look. The design also integrates cultural elements to connect with the target audience.

Outcome

The package design received positive feedback from both the client and consumers. The vibrant colors and clear messaging contributed to increased product visibility and brand recognition on shelves.

Client

Balaji

Tags

BrandDesign, Chip, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, PackageDesign, ProductPackaging, RetailDesign, Snacks, Stand-Up Pouch, Visual Identity

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