Packaging

Tuckker Detergent Powder

This project involved creating a promotional image for Tuckker Detergent Powder, highlighting its effectiveness for both machine and manual washing. The objective was to convey the product’s efficiency and versatility in a visually engaging way.

Task

The task was to design an advertisement that communicated Tuckker's key selling points: its suitability for both machine washing and manual washing, while appealing to the target market through vibrant visuals and clear messaging.

Strategy

We ensured the packaging and product images stood out on FMCG retail shelves, utilizing bold colors and high-quality product shots. The design emphasized the product's versatility and effectiveness, while the model's gesture directed attention to the product.

Design

The design incorporates a vibrant blue background that evokes cleanliness and freshness, with the product prominently displayed in the foreground. The packaging is clearly visible, showcasing the detergent powder and liquid variants. The model's pointing gesture adds a personal touch, creating an inviting and relatable tone for the audience. Text in Tamil appeals to the local demographic, ensuring cultural relevance.

Outcome

The promotional image was effective in highlighting the versatility and cleaning power of Tuckker, contributing to a stronger brand presence and customer engagement. The clean, fresh visual created positive associations with the product.

Client

Tuckker

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, Detergent Powder, FMCG, Graphic Design, Gusseted Package, PackageDesign, ProductPackaging, RetailDesign, WashingPowder

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