Packaging

Rojaa Mark’s Peanut Chikki

This project focused on designing the packaging for Rojaa Mark’s Peanut Chikki, a traditional Indian sweet made from peanuts and jaggery. The objective was to create a vibrant, appealing design that communicates the product’s premium quality while staying true to its traditional roots.

Task

The task was to design packaging that effectively highlights the quality of the product, with a focus on the fresh, natural ingredients and its premium quality, while ensuring it stands out on retail shelves.

Strategy

The design strategy involved using bold colors to make the product stand out in the FMCG market. Green, a color associated with freshness and natural products, was chosen to represent the chikki's authenticity. The packaging was designed to communicate the product's premium quality with a clean, modern layout, incorporating clear text and a friendly, recognizable logo.

Design

The packaging features a prominent display of the product name, "Peanut Chikki," with a bold red logo that adds a sense of familiarity and trust. The background uses a fresh green color to emphasize the product’s natural and high-quality ingredients. The "Premium Quality" tag in a circular format reinforces the product's superior nature, making it more appealing to health-conscious consumers.

Outcome

The packaging design successfully communicated the premium quality of the Peanut Chikki while staying true to its traditional roots. The use of bold colors and modern typography helped the product stand out on retail shelves, contributing to increased consumer interest and brand recognition.

Client

Rojaa Mark

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, PackageDesign, Peanut, Peanut Chikki, ProductPackaging, RetailDesign, Snacks, Sweets

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