Packaging

Puriya Wonder Balm

This project focused on designing the packaging for Puriya’s Wonder Balm, a fast-acting solution for soothing scaly, itchy skin. The goal was to create a packaging design that communicates the product’s natural and plant-powered ingredients, while showcasing its effectiveness for skin care.

Task

The task was to design a packaging that clearly conveys the product’s benefits—fast-acting relief from itching—while highlighting its plant-based ingredients like tea tree oil, eucalyptus oil, and lavender oil.

Strategy

We used a natural and fresh color palette with green tones to emphasize the plant-powered nature of the product. The design integrates elements like leaves and flowers to reinforce the natural aspect, while the large drop of water symbolizes relief and soothing, ensuring the packaging stands out on FMCG retail shelves.

Design

The packaging design incorporates a clean and modern aesthetic, with a prominent product name "Wonder Balm" in bold, easy-to-read typography. The packaging also emphasizes the extra strength feature and key ingredients, with imagery that reflects the plant-based composition. The use of floral and botanical illustrations highlights the natural and soothing properties of the balm.

Outcome

The design successfully captured the product’s natural essence, with strong shelf appeal. The clean and botanical visuals made the balm stand out as a trusted, plant-based skincare solution, contributing to its positive reception in the market.

Client

Puriya

Tags

BrandDesign, ConsumerAppeal, Cosmetic, CreativePackaging, Custom Design, FMCG, Graphic Design, Oil, PackageDesign, ProductPackaging, RetailDesign, shrink packaging, Skincare

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