Packaging

Prowl Nutrition’s Creatine Gummies

This project involved designing the packaging for Prowl Nutrition’s Creatine Gummies, a dietary supplement aimed at supporting muscle growth, strength, and recovery. The goal was to create a design that communicated the product’s health benefits while appealing to fitness enthusiasts.

Task

The objective was to design packaging that clearly conveys the product’s functionality and benefits, while standing out on supplement shelves, making it easily recognizable and appealing to the target market.

Strategy

The design utilizes bold, clean colors with modern typography to give the product a strong and dynamic presence. We ensured the packaging stands out on FMCG retail shelves by incorporating high contrast black and gold colors that represent power, strength, and energy. Key benefits such as "Growth," "Strength," and "Recovery" are clearly highlighted to capture attention.

Design

The packaging uses a sleek black background with metallic gold accents, giving it a premium look. The product name "Creatine Gummies" is in a bold, easy-to-read font, while the subtext clearly communicates its muscle benefits. The clean, minimalistic design ensures the focus remains on the product’s core benefits. The bottle's transparency shows the gummies inside, enhancing consumer trust.

Outcome

The packaging design successfully communicated the product’s benefits in a clean and modern way, leading to increased brand visibility and consumer confidence. It helped position Prowl Nutrition as a go-to brand for fitness supplements.

Client

Prowl Nutrition

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, DietarySupplement, FMCG, Graphic Design, Lable packaging, PackageDesign, ProductPackaging, RetailDesign, Supplement

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