Packaging

Mini Mishkadiapers

This project focuses on packaging design for a line of premium diapers branded Mini Mishka. The packaging targets parents and caregivers looking for reliable, comfortable, and high-quality diaper solutions for babies of different stages.

Task

Create a visually appealing and functional packaging design for different diaper sizes to ensure clear communication and attract attention on retail shelves.

Strategy

We focused on designing packaging that not only communicates the premium quality of the diapers but also emphasizes comfort and care for babies. By including a playful bear mascot on the packaging, we aimed to create a friendly and trustworthy image for the brand. This ensures the packaging stands out in the FMCG retail shelves, especially in the diaper aisle, where clarity and trust are crucial.

Design

The design includes vibrant color schemes tailored to each size, with a simple yet engaging bear mascot wearing a bowtie to add a cute touch. The typography is clean and easy to read, providing essential product information. The packaging also incorporates a convenient handle, enhancing usability.

Outcome

The packaging has been well-received for its clarity, attractive design, and ease of use. It stands out on the shelves and helps parents make quick, informed decisions when purchasing baby products.

Client

Mini Mishka

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, diapers, FMCG, Graphic Design, Guessted Pouch, PackageDesign, Personal Care, ProductPackaging, RetailDesign

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