Packaging

Milletify’s Finger Millet Cookies

This project focused on creating the packaging design for Milletify’s Finger Millet Cookies, a healthy snack option made with nutritious finger millet. The objective was to design packaging that highlights the product’s health benefits while appealing to health-conscious snackers.

Task

The task was to design a packaging that clearly communicates the health benefits of finger millet, including its natural, tasty, and pure qualities. The design needed to attract consumers looking for nutritious and tasty alternatives to traditional cookies.

Strategy

The packaging was designed to stand out on retail shelves with a vibrant green accent, which emphasizes the natural and healthy aspects of the product. The clean typography and clear messaging, such as "Tasty," "Healthy," and "Pure," are used to reinforce the product’s benefits. The playful yet simple design with a cookie visual helps to immediately communicate the product type.

Design

The design uses earthy tones of brown and green, which align with the natural, healthy qualities of the product. The prominent "Finger Millet Cookies" text makes the product easy to identify, while the playful "Small but Mighty" tagline emphasizes the strength of millet. Icons representing key features like "No Maida," "Tasty," and "Healthy" are included for added clarity.

Outcome

The design successfully communicated the health-focused nature of the cookies while appealing to consumers who prioritize both taste and nutrition. The bright, clean design helped the product stand out on shelves, contributing to increased brand awareness.

Client

Milletify

Tags

BrandDesign, ConsumerAppeal, Cookies, CreativePackaging, Custom Design, FMCG, Graphic Design, Millet, Millet Cookies, Mono carton packaging, PackageDesign, ProductPackaging, RetailDesign, Snacks

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